Amazon Secrets If you’re a web retailer, you’re already conversant in the selling power of Amazon. With quite 304 million active user accounts and 43% of all online retail sales within the US browsing the marketplace, this e-commerce giant’s influential position continues to expand.
But for brands and retailers that want to succeed on this powerful marketplace, simply listing your products on the location isn’t nearly enough. It pays to be proactive and up-to-date with Amazon’s ever-evolving trends and requirements.
With numerous customers flocking to the location worldwide, Amazon is additionally a competitive field for retailers. Therefore, you need to make sure your products and brand stay one step ahead of competitors’. In this eBook, we’ll share a number of the foremost important strategies that retailers should employ to succeed on Amazon.
Optimise Your Search Terms and Listings
When writing your product listings, put yourself in the minds of the consumers. What are they looking for, and how are they going to search for it? More than half (55%) of internet buyers start their product searches on Amazon — almost double the 28% who start with Google. It’s the first method employed by consumers to locate items, therefore the more you match your listings to their search preferences, the greater your chances of success.
Keep in mind, however, that optimising content for other search engines is much different than optimising product listings for Amazon search. Sellers are allowed five search terms for every product, and it takes time and energy to spot the perfect mixture of keyword combinations. Several best practices can help:
- Research Start by doing a search for a similar product to see what listings come up high in the rankings and find words you may not be using already.
- Use One Word at place of Phrases Longer phrases mean that consumers would have to search for that exact phrase to find your product.
- Do not Re Use Words From Your Product Title Amazon before factors those into search results.
- Only Use that Describe Your targeted Product Amazon does not permit
- third-party brands or trademarks as search terms.
Make Sure Keywords Of Hidden, Where Appropriate The optional hidden key field is an opportunity to use synonyms, acronyms, abbreviations and other alternatives that consumers may be using to find your products.
Participate in Prime
Amazon Prime members are big spenders, with an estimated 80 million consumers spending nearly double what non-members do as they navigate Prime privileges like free one-day shipping, photo storage and streaming video and music
Through Prime, Amazon has created a consumer relationship where it pays to shop for more: In an attempt to urge more value from the £79 annual fee, members find themselves ordering more often and in higher quantities. While only 22% of non-Prime customers shop on Amazon quite once a month, 73% of Prime members make two to 3 purchases every 30 days. and therefore the longer they stick with the program, the more they spend: 41% of these in their first year of Prime spend over $800 a year, while 68% of these who have held onto their memberships for quite four years spend at an equivalent level.
When you end up among an abundance of competitors on Amazon, offering the chance to order your item via Prime might be the deciding think about winning the sale
So, how does one get in on the Prime action?
Choose the Right Fulfilment Option
2 options offer access to the golden shelves of Amazon Secrets Prime: and Seller Fulfiled Prime.
At last count, more than 1 billion items were being shipped via Fulfilment by Amazon (FBA). This service is for retailers looking to expand sales without having to stress about the inevitable increase in packaging and shipping. It allows you to store your products in shipping centres until they’re purchased, when Amazon packages and delivers them directly to consumers for you.
Including with handle your packaging and deliveries, FBA also manages your customer support and returns and keeps your inventory secure and insured against any possible losses or damages. Perhaps the most important point , however, is that because you don’t need to worry about limited space for storing , you’ll sell far higher quantities of your products when the demand is there.
If you prefer to manage your inventory, there’s Seller Fulfiled Prime. You can continue to ship through your own warehouse or fulfilment network and still have full access to Amazon’s network of lucrative Prime members.
Strive for the Buy Box
Amazon Secrets You probably skills important the Buy Box is on Amazon. And with just one Buy Box available per item, you’ll end up competing with variety of other retailers all trying to win it. The Buy Box is found on a product’s page – where a consumer starts the acquisition process – and is very visible.
To win the Buy Box, you want to meet Amazon’s criteria during a number of areas. Although Amazon closely protects the precise formula for calculating the Buy Box, it takes into consideration:
- A competitive price
- A positive customer feedback metric
- Fast and efficient delivery
- Volume of inventory
- Low refund and return rates
Though it generally takes a while for a replacement seller to create up a sales history which will win them the Buy Box, that specialize in these aspects is sweet for business no matter the marketplace. They’ll not only help to extend your sales but also will contribute to your customers’ overall satisfaction.
Go Global With Amazon Secrets
Around the world, people are turning to Amazon to meet all kinds of shopping needs. With marketplaces in the US, France, Germany, Italy, Spain, Canada, Japan, China and more – and with worldwide retail e-commerce sales projected to top $4 trillion by 2020 – selling internationall way can significantly increase your consumer base and sales.
To start, there’s Amazon Global Selling. The program opens up your Amazon product listings to international consumers who are already shopping on Amazon.com and is a great way to “test the waters” of cross-border trade. You’ll get great insight into which regions provide the most demand and can see which countries are predominantly buying your products – then use that knowledge to determine if expanding to a marketplace there’ll be cost effective. And since you’re selling through Amazon Secrets, you won’t need to translate or localise your listings for other regions.
Signing up for the Amazon Pan-European FBA program is additionally an excellent idea if you’re considering selling internationally. This program allows your products to be purchased from amazon.co.uk by consumers across Europe for fulfilment through Amazon’s many centres in Europe. It works a bit like FBA does for domestic orders and may prevent valuable time also because the hassle of shipping abroad.
Keep Your Prices Competitive
Amazon Secrets When listing a product on Amazon, you’ll often be competing against many other sellers offering an equivalent item. one among the simplest ways to face out from the gang and stay before the competition is to repeatedly offer competitive prices. However, you continue to got to retain a sufficient rate of return.
One way to manage the effectiveness of your repricing is thru the ChannelAdvisor’s Algorithmic Repricer for Amazon. This tool is meant to assist sellers win the Amazon Buy Box at the very best possible prices. It works by monitoring your Buy Box status and evaluating the standard of your competition to reach your optimal price, and automatically makes adjustments because the competitive landscape of your ASIN changes to stay pricing competitive while maximising revenue.
Improve Your Customer Metrics
It’s not just what your customers are saying, but how you respond to their reviews that matters. In fact, consistent with Amazon Secrets, even a product with negative reviews will sell better than a product with no reviews in the least . This is because sometimes, if a customer had a nasty experience with, say, shipping, their review could also be more that specific experience than about the merchandise itself. Amazon Secrets Working to resolve those issues can go a long way in gaining loyalty and trust.
Amazon’s Account Health Dashboard provides a wealth of data on how your brand is doing with reference to customer satisfaction. The reports cover a number of performance metrics, including:
- Order Defect Rate (ODR), which measures the share of orders that receive feedback
- Return Dissatisfaction (R-D-R), customer satisfaction which measures with how returns are processed.
- Late Shipment Rate, which measures the share of seller-fulfiled orders confirmed after the expected ship date.
Remember, your reputation on Amazon is extremely important. Customers listen to other customers, and that affects your bottom line. Keep an in depth eye on your metrics and make sure that you’re handling requests quickly and efficiently.
Related post: How Much Does Amazon Affiliate Marketing Make?